Creating a Library Marketing Plan

Effective library marketing reinforces the organization's mission and fuels support from the community. Learn how successful marketing starts with a successful plan – auditing current communications, setting objectives, developing a budget, presenting the plan to stakeholders, and implementing with staff.
 

Learning Objectives:

  • Understanding and applying the concepts of marketing
  • Developing and implementing a marketing plan
  • Assessing the effectiveness of a marketing plan

Target Audience:
Everyone

Prerequisites:
None

Homework Expectations and Completion Requirements:

Technical Requirements:
Visit BigBlueButton's detailed requirements page or BigBlueButton's Mobile FAQ's for more in-depth information.

Session Duration:
This course consists of two 2-hour sessions.

Instructor:  Jodie Borgerding - borgerding@amigos.org

Contact Hours: 4

August 9 - 10, 2022

10:00 am - 12:00 pm CDT

Online Classroom
United States

Phone: 800-843-8482
Email:

Amigos Member Individual Registration $ 180.00
Non-member Individual Registration $ 360.00