Creating a Library Marketing Plan

If your library struggles to get the right messages to the right people and show those people how valuable the library is to help them solve their problems, a solid marketing plan can make all the difference. By performing an analysis of the environment in your library and service area (also known as a SWOT analysis), and selecting the right channels for your messages, you'll define your target audience, understand what that audience wants and needs, and develop a messaging strategy that resonates with them. You'll walk away with the beginnings of a winning marketing plan for any size or type of library you support.