Strategic Communication Planning for Libraries

Scheduled Dates

This course is currently not scheduled.

Also available on request

Course Details
Course Type: 
Live-Online
Topic Area: 
Management & Leadership
Marketing & Outreach
Course Description

Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.

Learning objectives for this session include
  • Identify and describe the elements of the communication planning process.
  • Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
  • Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
  • Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.
Session Information
Session Duration: 
This course consists of two 2-hour sessions.
Contact Hours: 
4
Instructor Information

Miguel Figueroa portraitMiguel Figueroa is President and CEO of Amigos Library Services. He has previously held positions with the American Library Association (Center for the Future of Libraries, Office for Diversity & Spectrum Scholarship Program, Office for Literacy and Outreach Services), the American Theological Library Association, New York University Medical Center, and Neal-Schuman Publishers. He is a graduate of the University of Arizona’s Knowledge River Program, an initiative that examines library issues from Hispanic and Native American perspectives.

Questions
Contact: 

learning@amigos.org