COUNTER is an invaluable usage statistics standard that is employed to collect and analyze usage data for online resources, ensuring accuracy for informed decision making. Explore best practices and strategies for assessing the reliability of gathered statistics and their reporting. Through discussion, case studies, and expert insights participants will discover how to use assessment data from this standard to optimize resource allocation, enhance user services, and align with library and industry goals. Register today for NISO’s November 19, 2024, “Using COUNTER to Optimize Usage Data Collection & Analysis for Libraries & Publishers” webinar and learn to leverage how to allocate resources efficiently and improve overall services by leveraging COUNTER data efficiently. Amigos members receive free membership to the NISO Library Standards Alliance which includes access to NISO's educational webinar program, unlimited participation in NISO Working Groups/Standing Committees, and discounted registration for all non-webinar events. Register to be the designated webinar contact for your institution and automatically receive Zoom sign-on information directly from NISO for all webinars.