Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.
Scheduled Dates
There are currently no scheduled dates. Request this course.
Learning objectives for this session may include:
- Identify and describe the elements of the communication planning process.
- Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
- Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
- Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.
Topic Area
Management & Leadership
Marketing & Outreach
Contact
learning@amigos.org
Session Duration
This course consists of two 2-hour sessions.
Contact Hours
4
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Miguel Figueroa is President and CEO of Amigos Library Services. He has previously held positions with the American Library Association (Center for the Future of Libraries, Office for Diversity & Spectrum Scholarship Program, Office for Literacy and Outreach Services), the American Theological Library Association, New York University Medical Center, and Neal-Schuman Publishers. He is a graduate of the University of Arizona’s Knowledge River Program, an initiative that examines library issues from Hispanic and Native American perspectives.
Miguel Figueroa is President and CEO of Amigos Library Services. He has previously held positions with the American Library Association (Center for the Future of Libraries, Office for Diversity & Spectrum Scholarship Program, Office for Literacy and Outreach Services), the American Theological Library Association, New York University Medical Center, and Neal-Schuman Publishers. He is a graduate of the University of Arizona’s Knowledge River Program, an initiative that examines library issues from Hispanic and Native American perspectives.