Managing an Effective Library Newsletter

Scheduled Dates
Course Details
Course Type: 
Course Description

Most library patrons already navigate multiple communication channels and field dozens of attention-seeking messages per day. This makes the idea of a library newsletter more daunting and important. To help make a more effective newsletter, explore new ways to communicate with patrons through platforms they already use or are familiar with. Learn how to communicate library successes with storytelling tools and encourage users to contribute their own insights to your library's story. Whether small libraries creating their own content or established libraries looking for new ways to connect with their audience, this guidance will help raise reach and readership.

Learning objectives for this session include
  • Become familiar with different writing platforms
  • Learn best practices for communicating library successes
  • Establish a timeline for drafting, creating, and sending your content
  • Identify strategies for engaging library users as content contributors
Session Information
Session Duration: 
This course consists of one 2-hour session.
Contact Hours: 
2
Instructor Information

 Headshot of Naomi Gonzales in a red cardigan and black shirt standing in front of a wood wall with photos hanging on itNaomi Gonzales is the Library Services Trainer & MOLIB2GO Coordinator at Amigos. She has over ten years of library experience in academic and medical libraries, and most recently served as a federal contractor in support of The National Library of Medicine’s MedlinePlus consumer health website. Her professional interests include web accessibility, usability, and community outreach. In her personal life, Naomi enjoys befriending stray cats, volunteering at her local farmer’s market, and playing cozy video games.

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