Know & Go: Crafting Compelling Copy

Does your marketing copy sometimes feel flat and repetitive rather than engaging and designed to appeal to a target audience? This webinar is for anyone looking to enhance their marketing skills! "Crafting Compelling Copy” will cover essential techniques for writing persuasive and effective marketing materials. Learn how to capture your audience's attention, convey your library’s value, and create compelling calls to action. We'll explore the principles of good copywriting and share practical tips tailored for library services. Whether you're promoting programs, resources, or events, this session will equip you with the tools you need to communicate effectively and engage your community.