Creating a Library Marketing Plan
Effective marketing of your library's services involves going beyond creating displays and posting on social media. The way you market your library can help you better communicate about your library and build better conversations and relationships with patrons. A marketing plan is a document that supports your library's vision and mission through different methods of outreach. Having a good marketing plan in place and enabled will help you create a data-driven actionable blueprint to deliver the results you want.
In this workshop, learn how to create a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.
Learning Objectives:
- Understand and apply marketing concepts
- Develop and implement a marketing plan
- Assess the effectiveness of the marketing plan
Target Audience:
Everyone
Prerequisites:
None
Homework Expectations and Completion Requirements:
- None
- It is designed for individual participation; each individual must register.
Technical Requirements:
Visit BigBlueButton's detailed requirements page or BigBlueButton's Mobile FAQ's for more in-depth information.
Session Duration:
This course consists of two 2-hour sessions.
Instructor: Jodie Borgerding - borgerding@amigos.org
Continuing Education Credit:
Contact Hours: 4
November 17 - 18, 2021
2:00 pm - 4:00 pm CST
Online Classroom
United States
United States
| Amigos Member Individual Registration | $165.00 |
| Non-member Individual Registration | $220.00 |