Managing an Effective Library Newsletter

Most library patrons already navigate multiple communication channels and field dozens of attention-seeking messages per day. This makes the idea of a library newsletter more daunting and important. To help make a more effective newsletter, explore new ways to communicate with patrons through platforms they already use or are familiar with. Learn how to communicate library successes with storytelling tools and encourage users to contribute their own insights to your library's story. Whether small libraries creating their own content or established libraries looking for new ways to connect with their audience, this guidance will help raise reach and readership.