Developing a Social Media Strategy

Social media can be fun, informative, and engaging - but to do any of this, it needs to be strategic. For libraries interested in expanding their social media reach while still maintaining regular duties, this overview will provide straightforward guidance for establishing goals and presence, analyzing audiences across platforms, and developing and deploying content on a regular schedule and with engagement in mind. With the right approach, social media can become a tool that is shared by library staff and helps define the library in the community.